The application can even function as a database of sorts. Some organizations use Notion for project management and task tracking, among other things. You really have to try it to get a sense of what it’s capable of. You could think of it as a note-taking app or a wiki, but those descriptions don’t really do it justice. This is a Pro Component, and as such is included with any Pro Access membership plan.Notion is an innovative application that bills itself as an all-in-one knowledge management solution for individuals and teams. Get started by hitting 'Copy to Notion' to start using this Brand Book component for your business. We also consider our Audience, Brand Values and Tone of Voice.įinally, an important part of any Brand Guidelines is Design Assets - in this case, we’re dealing with logo placement, colors & typography. Read up on our Story for a clear example of the exercise in action. You can see how we think about our Mission & Vision. What better example for us to share than our very own internal simple Brand Guidelines for Landmark Labs. Quickly construct your media kits from the elements stored in this Brand Book template, and update them accordingly as your files and assets get updated. High-resolution photos of your products or team.A list of recent news and press coverage.A media kit is a document (usually a one or two pager) that contains all the information a journalist or blogger would need to write about your company. If you work in PR or marketing, you know how important having an up-to-date media kit on hand can be. This brand book template also doubles as (or can help you quickly construct) media kits. If you're interested in trying out the template, you can find it here. Hopefully this gives you a better idea of what goes into a brand book, and how you can use Notion to create your own. Specify when and how to use headlines, subheads, and body copy. Include font families, weights, and styles that work well together and complement your logo. Your typography choices should be in line with the overall tone of your brand. Include guidelines for imagery and which types of photos to use (and avoid) in different situations. Your photography should be on-brand and consistent with the overall aesthetic of your website and other marketing materials. Be sure to include clear spacing and size specifications. Include a high-res version of your logo here, along with any alternate versions or lockups. Your logo is one of the most important elements of your visual identity. This is the section where you'll upload all the files and specifications related to your visual identity. Your design assets include everything from logos and color palettes to photography and typography guidelines. Choose a small handful of values that truly reflect what your brand stands for, and make sure everyone in your organization is aware of them. Your brand values are the guiding principles that inform everything you do as a company. It's more long-term than your mission, and can help provide guidance and direction when making decisions about your brand. Your vision statement is a description of how your business envisions a world with your core mission solved. It should be something that everyone in your organization can rally behind. Your mission statement should be a brief, clear and focused articulation of your brand's purpose.
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